Sociology 2172A/B Lecture 2: Soc 2172 lec2
15 Jan 2019
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Quote from singer (1994): advertising has been around for thousand of years, goes way further back than industrial product advertising. Preliterate period: 3000-400 bc (don"t need to know specific dates, but need to know key points and people of each period, and you should know these years for each: 1200 bc: painted or carved messages on stones. Before north america was colonized, but we do have commerce going on. School comes from the greek word meaning leisure: 6th century bc: town criers (oral advertising) First state sanctioned advertising (means recognized by the state as being a valid form of advertising: would tell people when something was going on or when a service was being offered. They can also wear a sandwich board: most common form of advertising throughout history- throughout history is most important part of this statement. A mult. choice question would be changed if it did not say throughout history.
