SPH-T 333 Lecture Notes - Lecture 12: Sensitivity Training, Sports Equipment, Technological Change
Organizational Change
Organizations are in a constant state of change as people enter, people leave, the physical layout is
reorganized, strategy is reconsidered, etc. Additional change components include:
External pressures: changing economic situation in North America, Asia, and Europe,
technological advances in manufacturing, increased societal interest in sport
Internal factors: emphasis on service quality, a move to self-managed teams, demand for
flexible operating procedures
Change can occur in four areas:
Technological change: change that occurs in the production process, the skills and methods used
to deliver its services or its knowledge base
Ex. Computer integrated power plant
Products and Services: the addition, deletion, or modification of other areas
Ex. New products like snowboarding; Increase in popularity, sporting goods stores
increased the amount of store space allocated to these products and the amount of
advertising about the availability of the product
Structural: Modifications to areas of a sport organization such as its division of labor, its
authority structure, or its control systems
Ex. NCAA increased the size of its council and added committees and professional staff
People: modifications to the way people think and act and the way they relate to eachother
Ex. Sensitivity training, team building exercises, group planning
Two types of change
Radical change: frame bending, completely changing orientation
Convergent change: fine-tuning a specific orientation
Change as a paradox: try to balance stability and change
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Document Summary
Organizations are in a constant state of change as people enter, people leave, the physical layout is reorganized, strategy is reconsidered, etc. External pressures: changing economic situation in north america, asia, and europe, technological advances in manufacturing, increased societal interest in sport. Internal factors: emphasis on service quality, a move to self-managed teams, demand for flexible operating procedures. Technological change: change that occurs in the production process, the skills and methods used to deliver its services or its knowledge base. Products and services: the addition, deletion, or modification of other areas. New products like snowboarding; increase in popularity, sporting goods stores increased the amount of store space allocated to these products and the amount of advertising about the availability of the product. Structural: modifications to areas of a sport organization such as its division of labor, its authority structure, or its control systems. Ncaa increased the size of its council and added committees and professional staff.
