PSYC 3320 Lecture Notes - Lecture 10: Social Forces, Electric Light, Minority Influence
Document Summary
Experiment where there was an obvious right answer, but confederates purposely gave the wrong answer to see if the participant would conform to an obviously wrong answer. Found that 76. 4% of men would give at least one conforming response. Of 18 of the trials, they would confirm 37% of the time. Don"t want to be ostracized: pressure. Unanimity (when not all the confederates gave the same answer: 5% conformed when unanimity was broken. Position in group: how many people went before you. Ambiguity: importance but less ambiguous makes you less likely to conform. Ex: given money for right answer: importance but much ambiguity makes you more likely to conform. Magic number: asch mixed the number of people in the study from 2 to 17. Answers: answering publicly more conformity, crutch field. Influence as social forces: latone"s social impact theory. Social forces decrease the more people are involved.
