COMS 130 Lecture Notes - Lecture 2: Stephen Toulmin, Hasty Generalization, Pathos

• School: University of Kansas
• Department: Communication Studies
• Course: COMS 130
• Professor: Qiaozhen Jia

Document Summary

Purpose is to influence/change, different ideas and behaviors, biased manor: persuasive organizational patterns, problem and solution pattern- cause/effect solution, problem/solution benefit, comparative advantage pattern, refuting objections pattern, monroes motivated sequence. Atte(cid:374)tio(cid:374) e(cid:373)phasize i(cid:373)porta(cid:374)(cid:272)e of the topi(cid:272), (cid:373)ake a surprisi(cid:374)g state(cid:373)e(cid:374)t, arouse (cid:272)uriosit(cid:455) or excitement, use a quotation, use humor, tell a dramatic story, ask a question, use visual aids. Need (cid:272)lear des(cid:272)riptio(cid:374) of the pro(cid:271)le(cid:373), detailed e(cid:454)a(cid:373)ples, use statisti(cid:272)s, use testi(cid:373)o(cid:374)(cid:455), use convincing demonstration. Satisfa(cid:272)tio(cid:374) briefly state a solution to the problem, a detailed explanation of your plan, giving actual examples showing your plan has worked effectively, use facts and testimony to support your plan. Visualizatio(cid:374) positive, (cid:374)egative, (cid:272)o(cid:374)trast (cid:894)(cid:374)egative first, positive se(cid:272)o(cid:374)d(cid:895) Actiontell them what you want them to do right now, easy to do, provide a clear illustration, be brief, powerful and well worded. Logos-logic: the toulmin model of argument, persuasive proof . Ethos- credibility (speaker credibility: fallacies of argument.