ACCTG 1 Lecture Notes - Lecture 19: Alliteration, Post Hoc Ergo Propter Hoc, Euphemism
Document Summary
If you persuade somebody, you have succeeded in aligning their position with yours. It pays greater attention to the receiver s attitude towards the sender s aims. It provides arguments and reasons for the receiver to want the same thing as the sender. Persuasion involves a joint effort of all the participants in an interaction. In order to successfully resist persuasion, it is essential to appreciate how it works and, specifically to understand the linguistic devices an experienced persuader will employ. Rhetoric is the art of public persuasion and the art of persuasive discourse . It is an ability you can develop with training and practice. Rhetoric is a linguistic tool in order to influence another person s attitudes, decisions or actions. In the ancient greece rhetoric was used to obtain and exercise power, leaders had o persuade people to vote for them. Rhetoric is used in various religions, and of course in business.
