MARKET 1 Lecture Notes - Lecture 15: Personalization, Health 2.0, Web 2.0
Document Summary
Senders do not consist of selected individuals or groups anymore but of different people with their own geographical location, knowledge ect. Making the message and getting it another moment. A message is continuously being re-created and is never finished. They have to accept that their role of sole communicator and sole expert on health info is lessening. Health organizations should take on a role as facilitator, bringing people together, allowing them to communicate and join in the discussion when accaptible. They also have to accept that they no longer own the information. Professionals also have to accept that health apps exist and are used. They need to come up with something better or start a dialoque with these producers in order to cooperatively create the proper ehealth tech. Epatients are patients who independently consult the internet for fining health. 2 main effects result from their information seeking. Better informed and different relation with their docter.
