MARKET 1 Lecture Notes - Lecture 7: Attitude Change, Personalization, Social Facilitation
Document Summary
Interactive information tech designed for changing users attitudes or behaviour is knows as persuasive tech. pro"s for internet based systems. Combine the positive attribute if interpersonal and mas communication. Healthcare software applications may be developed to motivate people toward healthy behaviour and thus prevent possible medical problems. Persuasive systems: computerized software or information systems designed to reinforce, change or dhape attitudes or behaviours or both without using coercion or deception. 3 outcomes. Reinforcement: making them more resistant to change. Changing: changing a persons response to an issue. Shaping: formulation of a pattern for a situation when one does not exist beforehand. Communication that results in shaping outcome may have a higer likelihood f success than communication that aims at a chainging outcome. Different goals may imply the use of differing persuasion strategies and techniques. Persuasive systems may utelize either computer-human persuasion or computer-mediated persuasion.
