CMST 2060 Lecture : Ch.1-5 Notes
Document Summary
Plato says its the art of enchanting the soul. Aristotle says rhetoric is the faculty of discovering in any particular case all of the available means of persuasion. Cicero says rhetoric is speech designed to persuade. John locke says rhetoric is a powerful instrument of error and deceit. Kenneth burke says its the most characteristic concern of rhetoric is the manipulation of mens beliefs for political error. The broad masses of a population are more amenable to the appeal of rhetoric than to any other force. How fortunate for governments that the people they administer dont think. Make the lie big make it simple keep saying it and eventually they will believe it. (quotes from hitler) Rhetorical public speech is the art of addressing pressing public concerns by employing deliberate persuasive straggles before an public audience at a specific occasion in order to transform some aspect of a problematic situation by encouraging. Have at least 3 really good reasons.
