MC 2000 Lecture : Notes Marcus Spears
Document Summary
Merging of mass communication outlets through various digital platforms. Allow mass media pros to tell stories and present info using variety of media. Platform: means of delivering a specific piece of media content (tv, social media, newspaper, etc) Audience fragmentation: process of dividing audience members into segments based on background & lifestyle in order to send them messages targeted to their specific characteristics. Narrowcasting, niche marketing, targeting: targeting smaller audiences that are somewhat alike and appeal to specific people. Have a healthy respect for the interviewer social media has changed the world because you hear it via social media before the news. Hardest was separating personal life for professional life. Media influenced nfl to suspend ray rice journalists can paint a picture with words. Anchors know exactly how to make you understand something. Media heightens our sensitivity to anything (als challenge)
