MC 2000 Lecture : MC 2000 Media Literacy Notes
Document Summary
Communication: transmission of a message from a source to a receiver. Mass communication: the process of creating shared meaning between the mass media and their audiences. Media and mass media can be used interchangeably. Literacy: the ability to effectively understand and use written or printed messages. The ability to access, analyze, evaluate and communicate messages in a variety of forms. Along with personal experiences and observations, media helps us create our own individual notions of reality. Media materials are created with specific purposes in mind -> constructions (human creations that present a script) #2: the media is influenced by industrial/financial pressures influence the media. Majority of media messages produced by organizations in a commercial setting. #3: the media are influenced by political pressures. Refers to the way a society is governed. It can refer to how government regulates media, court decisions about media and interest groups" desire to change what media do.
