MC 2015 Lecture : Vis Comm Notes
Document Summary
Message: look of the piece of communication should enhance the key message. Medium: where and how will your message appear. Justified/ forced justified: most newspapers used justified alignment. Do you get your message across in those ways: aesthetically pleasing (attractive design) The whole thing needs to be: legal and ethical issues. Typography: the style, arrangement, or appearance of typeset matter: what language looks like in the context of visual communication what words look like is often more important than what words say. Font: a complete set of characters comprising one specific size, style and weight of typeface: ex. Arial, times new roman, bauhaus: fonts have personality. Accurate font selection is key to the success of any visual communication piece ** Sans serif is easiest to read in a digital environment. Serif type: tiny strokes, or serifs, at the tip of each letter (times family) Oldstyle: moderate thick/ thin transition and slanted serifs. Sans serif: no thick/ thin transition, no serifs.
