MC 2015 Lecture : Mass Comm 2015 Full Year Notes
Document Summary
This course is fundamentally about communication: oral, visual oldest; cave paintings date back 17,000 years ago, verbal, written. Journalism: newspaper/magazine design, photo selection, broadcast journalism. Poli comm: marketing materials to get the candidate elected. Learning how to communicate visually within a mass media context. 1/24/2011 3:42:00 pm: bombarded with visuals, some remembered most forgotten, method for analyzing and seeing visuals, producing high-quality, memorable visuals, the more you know, the more you see. aldous huxley. Graphic design: the art and craft of bringing organized structure to a group of diverse elements, both verbal and visual, once you can name something, you"re conscious of it. The design of something should follow it"s purpose: concordant harmonious, yet dull, conflicting disturbing similarities, contrasting visually appealing and exciting. Typography: what language looks like, the style, arrangement, or appearance of typeset matter, font a complete set of characters comprising one specific size, style and weight of typeface, fonts have personality.
