MC 2015 Lecture : Notes
Document Summary
3 or more dots: eye connects them to form a shape. Most common use of the dot in visual communication are bullet points. Lines are often use to section off spaces: allows you to really catch that items are different. You want flyers to be easy to read, easy to consume and you want to control what type of energy it reveals. Type: crucial to all designs, type may play numerous roles in visual communication, text, shape, purely visual element, (ex: think of text in the shape of a circle, heart, etc. , (ex: the ghosty, foggy photo) Value/ tone: the intensity of lightness or darkness of anything we see, variations in value can: increase or decrease contrast, create movement lead the eye. Movement: implied rather than expressed implied through the use of other design elements such as: dimension, direction, tone, texture is the area between and around objects.
