MC 2525 Lecture : MC2525 Notes Porter 1
Document Summary
Mobile: over 7 billion subscriptions, 77% of the world population. Overtaken by pcs as the most popular way to get on the web: americans now carry more smart phones than non-connected phones, multitasking. Convergence: apps kill the direct web, smartphone users spend 80% of their time on apps, thick (native) vs. Thin (html5) apps: bezos buys the washington post. Tablets: nyt out of print by 2020, usa today shifting strategy to tablets, newsweek stops printing, times-picayune goes to three days a week in print. Print: print is dead, digital is better, advantages: uniquity, speed, permanence, searchability, the ability to update, the ability to remix, targeting, interaction, marketing via links, data feedback, much cheaper. The cloud: content moves to the cloud, shift to rent vs. own for media content, phones are a convergent device, the cloud fills in processor power and speed, enables meaningful mobility. Native advertising: links at the bottom that are actually paid advertising.
