MKT 3401 Lecture : In Class Notes
Document Summary
John camp: one of the keys to being successful in business (test question: 1) Default look: everyday look you have when you are not speaking: ex. Thin slice in ten seconds you can form an opinion of someone. Images can be created within 1/24th of a second. Hw try default look, if you flinch you have a problem. tricked. Weathering the storm, not to fall for false impressions of listeners. Key to k feinberg: of the 2000 that appealed only 2% tried to raise it. Figure what style you should have and that helps your default look. 7% verbal arrangement of your message ******: content is key. What ivy leagues look for in grad students. Hard how to look when you are speaking, but it is critical to know. Present yourself well when you aren"t presenting: interpersonal and communications skills, team work, honesty, core competency. If you are not honest, you are going to get caught.
