MKT 3401 Chapter : MARKETING 3401 8 28 2014
Document Summary
Traits to be successful: creativity-happens in negotiations, marketing-have to be able to sell your creativity, aggressive-not arrogance, enthusiastic-be exciting, got. Smart: have to be honest!- honesty matters! Question 3: interpersonal & communication skills, team work-make the weakling look good, honesty, core competency. Personal brand-what they see when they think of you. Al marahadin in 1960-likeability is the emotional impact you have on somebody. 38%of the most impact you have is judged according to your vocal delivery. Vocal delivery is critical part of personal branding.
