MKT 3401 Lecture : Marketing Notes
Document Summary
John camp"s keys to success: market yourself, sell yourself, know people, maintain contact. John camp"s traits to be successful: creative, aggressive, enthusiastic, smart, honest. Three types of presenters: show runner, minority of the three, neophyte, majority of the three, artists, different . What do fortune 500 companies look for when hiring: interpersonal/communication skills, teamwork, honesty, competency, credibility, what makes you believable, trust/honesty, knowledge=expert, status/position/success. Pay attention to the person who looks least important. Don"t be enamored by the most important: community relations. Two types of dissatisfied customers: angry, can i speak to your manager? , silent. Why all the fuss about customer service: referrals, less selling effort, premium pricing. Switch- why customers switch: core service failure, service encounter failure-lack of knowledge, price, inconvenience (not just location, attraction from the competition. Who will become our competition: analyze the conditions, conditions- factors that change the external environment. Social factors: values of the day, lifestyles- activities, interest, and opinions of consumers.
