MKT 3401 Chapter : Marketing
Document Summary
9/9/2014 9:35:00 pm: learn how to market yourself, make your personal brand wanted by companies, sell yourself, be able to know people, know who they are and make them know who you are, maintaining contact. Traits to being successful: creative, aggressive- ability to go through and be creative even when told no, enthusiastic, smart, honest. What factors do companies look for in students: interpersonal communication skills, communication skills, write, teamwork, honest, core competency* Selling yourself- be able to understand what your personal brand is. What image comes to peoples mind when they think of you. Likeability- one element that will make your brand successful. Al marabehian study on likeability; emotional impact you have on somebody. Elements to likability: 38% of the most impact you have is judged according to your vocal delivery, tone, 55% is judged by visual delivery. Deadly types of tone: boring, bitter, arrogant. Most critical part of visual delivery is facial expressions.
