MKT 3401 Lecture : Marketing Final Notes
Document Summary
John camp: what is required to be successful. 1. market yourself: sell yourself, know people, maintain contact. Three types of presenters: show runner the person you want to be, but you really don"t. Credibility and how it will be enhanced: trust & sincerity, knowledge & experience, success & position in organization, personal branding. Stage may change a little for each, and there are 4-5 stages: introductory stage, growth stage do i want to lower my price, maturity stage, decline stage, extension stage (possible) Can say, i can get two or three people ? . Niche marketing specialize in something that you sell. Branding: identification, repeat sales (toms, nike, introduce new products. (nike golf-clubs, apparel and sunglasses) Consumer decision making process: external experiences: out and see what you need for it to be fulfilled. Perspective of uggs for men are better because tom. Brady wears them. and family & friends. (ex.
