MKT 3411 Lecture Notes - Lecture 8: Sunscreen, Semiotics, Golden Rule
Document Summary
Example of consumer behavior: prego pasta sauce more money, 1980: sales were down, profits were falling, hired howard moskowitz to see whats wrong how could make, solution: went into campbell"s soup kitchen and ended up forming. Diff ppl have diff taste: 99% (horizontal segmentation is more important) Song: get closer to world wide peace: consumers loved the song so they ended up releasing that song. Flashing everywhere: position, walk into a store to get something, top, middle, bottom. Pay attention to the middle row more: some companies will pay more for better position, novelty, refers to anything that is new or surprising, ex: product you"ve never seen before. Interpretation: process of assigning meaning to sensory stimuli. When a pic is incomplete, our brain automatically fills in the rest: principle of similarity. Find things that are similar and then automatically group the objects: figure-ground principle.
