MKT 3413 Lecture Notes - Lecture 2: Infielder, Derek Jeter, Demographic Profile

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Learning module objectives: learn how to word questions so they are not biased, understand how to organize the questions on a questionnaire, become familiar with what should go in the introduction, examine a complete questionnaire. Table 8. 1 bad words to never use in questionnaires. Do: keep it focused on a single topic. Do: keep it when some gasoline or electric- Do you believe infant car seats can protect riders from being maimed? brief. I found the web site to be horribly complex. How would you rate the career of the legendary infielder. Question flow in a questionnaire - table 8. 4. ____ overstated: screens, warm-ups, transitions, complicated and difficult-to-answer questions, classification and demographic questions. What places they visited and how much they liked each place. What crafts they purchased, where purchased, when purchased, how much paid, who selected, and why they bought them.

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