SOCL 2211 Lecture Notes - Lecture 1: Common Sense Media, Null Hypothesis, Informed Consent
Document Summary
Collection of methods and methodologies systematically applied to produce scientifically based knowledge about the social world. Objective is to describe and understand human behavioral and social phenomena. Broader term encompassing theoretical, philosophical and political considerations of the researcher. Because i said so - because someone (authority figure) told you the way life was. Media is a mirror reflecting back what society is - sociologists see how skewed the media represents society. Well, i know someone - refutes science because of personal experience they apply to the world. Overgeneralization - going far beyond what is justified by the data - making generalization about a whole based on a limited sample. Selective observations - picking observations, seeing only certain cases - observation bias. Premature closure - assuming you already have all the answers. Halo effect - believing those with prestige - maybe politician or celebrity has effect our beliefs based on who they are.
