INFS 247 Lecture Notes - Lecture 12: Netflix, Search Engine Marketing, Stubhub
Document Summary
Sustaining technology- produces an improved product customers are eager to work. Disruptive- a new way of doing things that initially does not meet the needs of existing customers (the internet) Disruptive tech redefine the competitive playing fields of their respective markets. They tend to open new markets and destroy old ones. One of the biggest forces changing business is the internet- a massive network that connects computers all over the world and allows them to communicate with one another. Ecommerce: buying and selling goods and services over the internet. E business: servicing customers and collaborating with business partners. B2b: business buying from selling to each other. B2c applies to any business that sells its products or services to consumers over the internet. C2b: any customer that sells a product or service over the internet. C2c offering goods and services to assist consumers interacting with each other over the internet. B2c: progressive insurance, best buy, amazon, travelocity, netflix.
