INFS 247 Lecture Notes - Lecture 2: Competitive Advantage, Competitive Intelligence, Information System
19 Jun 2018
School
Department
Course
Professor
Lecture 2
Role of Corporate Information Systems
oInformation systems core roles
Data storage
Facilitating business processes
Data and decision support
oEach of these IS roles can be a significant factor for implementing business strategies
and for achieving competitive advantages
Competitive Advantage
oCompetitive advantage
Advantage that a company has over competitors
Typically feature, benefit, value, service, or even a perception that company’s
customers value more than equivalent offerings from competitor
oCreating and maintaining competitive advantages is an essential condition for the
existence and survival of corporations
First Mover Advantage
oFMA
Takes place when a company gains a competitive advantage by being the initial
mover with a certain feature, product, service
Being a first Mover is not always an advantage
First movers can get overtaken
oMicrosoft Internet Explorer VS Google Chrome
First movers can be movers to failure
Competitive Intelligence
oCI
Collection and analysis of information not monitor and anticipate activity of
competitors
Purpose is to learn what is happening in the environment external to the
company in order to become and remain competitive
Porter’s Five Forces
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Role of corporate information systems: information systems core roles. Data and decision support: each of these is roles can be a significant factor for implementing business strategies and for achieving competitive advantages. Typically feature, benefit, value, service, or even a perception that company"s customers value more than equivalent offerings from competitor: creating and maintaining competitive advantages is an essential condition for the existence and survival of corporations. Takes place when a company gains a competitive advantage by being the initial mover with a certain feature, product, service. Being a first mover is not always an advantage. First movers can get overtaken: microsoft internet explorer vs google chrome. Collection and analysis of information not monitor and anticipate activity of competitors. Purpose is to learn what is happening in the environment external to the company in order to become and remain competitive. A framework for analyzing the level of competition within an industry: initial terminology.
