BUS 102 Lecture 9: BUS 102 Project 2 Grading Rubric
13 Oct 2015
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Document Summary
On pages 2-3, you must highlight the qualifications and skills you address in your letter. Purpose appropriate for audience/context: acts as a professional introduction to you as an applicant for a specific internship, describes how your qualifications meet the company"s needs, projects interest, enthusiasm, and confidence. Content/argument appropriate for audience/context: opening paragraph: includes the name of the company and the position; tells them where you found the ad; makes it clear that you are you are interested in this company/ department and this position. Organization appropriate for audience/context: organization meets reader"s expectations for cover letter genre, logical progression of argument and ease of reading, well-organized paragraphs, reader-friendly paragraph length, avoids unnecessary repetition. Tone/style/clarity appropriate for audience/context: effectively balances personal and professional tone, tone recognizes power dynamic, tone shows goodwill, simple, direct language and effective word choice (e. g. , get instead of obtain ; about instead of.
