COM 259 Lecture Notes - Lecture 9: Corporate Social Responsibility, Profit Motive, Organizational Culture

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The goal of internal relations is to establish and maintain mutually beneficial relationships between an organization and its employees on whom the success or failure depends. Organizational culture: sum total of shared values, symbols, meanings, beliefs, etc. that organize and integrate people who work together, linguistic in nature; to change the culture is to change the conversations. What kinds of conversations are people having peer to peer: creating accountability. Worldviews: asymmetrical -> organization"s goal is to get what it wants without changing the way it does business internally, symmetrical -> Input from employees is not vital: participative organizational culture. Innovative ideas can come from any level of the organization. Hr and pr: mergers, acquisitions, and downsizing. The role of the truth; can"t mask the truth. Internal media: provides a means for controlled communication. Published speeches: sarbanes-oxley act -> consulting and auditing firms cannot be one in the same. Business and economy: post 9/11 impact.

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