COM 259 Lecture Notes - Lecture 9: Corporate Social Responsibility, Profit Motive, Organizational Culture
Document Summary
The goal of internal relations is to establish and maintain mutually beneficial relationships between an organization and its employees on whom the success or failure depends. Organizational culture: sum total of shared values, symbols, meanings, beliefs, etc. that organize and integrate people who work together, linguistic in nature; to change the culture is to change the conversations. What kinds of conversations are people having peer to peer: creating accountability. Worldviews: asymmetrical -> organization"s goal is to get what it wants without changing the way it does business internally, symmetrical -> Input from employees is not vital: participative organizational culture. Innovative ideas can come from any level of the organization. Hr and pr: mergers, acquisitions, and downsizing. The role of the truth; can"t mask the truth. Internal media: provides a means for controlled communication. Published speeches: sarbanes-oxley act -> consulting and auditing firms cannot be one in the same. Business and economy: post 9/11 impact.