ECO 201 Lecture Notes - Lecture 7: Toothpaste

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23 Jul 2018
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We will examine several different types of elasticity: price elasticity of demand: Measures how responsive quantity demanded is to a change in the price of a good, but elasticity is different than slope. Examples: suppose the price of pepsi rises by 25% and the qd decreases by 50%. Suppose the price of a pizza is and qd is 10. The price elasticity of demand will always be 0, because price and quantity demanded are inversely related. It tells us how qd will change if price changes by 1%. If ed= -2 => a 1% increase in p causes a 2% decrease in qd. Or a 1% decrease in p causes a 2% increase in qd: if ed < -1 (ex: -2) Percent change in qd > percent change in p. => demand is elastic: if -1 < ed < 0. Percent change in qd < percent change in p. => demand is inelastic: if ed= -1.

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