ADV 205 Lecture Notes - Lecture 16: Street Furniture, Shopping Mall, Vehicle
Document Summary
What is ooh media: ooh refers to a variety of media consumed outside the home, including several forms traditio(cid:374)ally (cid:272)lassified as (cid:862)outdoor(cid:863) ad(cid:448)ertisi(cid:374)g. Defining ooh media: street furniture 6, transit 17, cinema 10, alternative 2, billboards 65% Billboards: large displays, meant for viewing from extended distances, core formats include, bulletin, digital, spectacular, wall mural, poster/wrapped poster, junior poster. Street furniture: advertising displays, many that provide a public amenity, positioned in close proximity to pedestrians/shoppers at eye level or car level, core formats include, bike/bike rack, bus shelter, convenience store, kiosk, newsstand, shopping mall. Transit: advertising displays affixed to moving vehicles or positioned in common areas of transit station, terminals and airports, core formats include, airport, bus interior/exterior, mobile billboard/truck side, train/subway, taxi. Alternative ooh: almost anything you can imagine, constantly being developed, airborne, arena/stadium, retail, digital place based, place-based. Cinema: core formats, digital on screen video, lobby poster.
