Class Notes for Advertising at Michigan State University (MSU)

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MSUADV 225Sean CornerSpring

ADV 225 Lecture 2: Worksheet_3.doc

OC4007771 Page
11 Feb 2015
219
*more powerful because the sentence starts with subject followed by a verb, not adverb. Identify the verb qualifier(s) in the following sentences. Does
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MSUADV 205Dr.Janice Bukovac- PhelpsFall

ADV 205 Lecture Notes - Lecture 1: Cost Per Mille, Dagmar Marketing, Product Demonstration

OC233922325 Page
6 Dec 2017
0
Competitive drive to develop most effective messages possible vs fear of crossing the lines. Ethics: moral principles and values that govern the action
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MSUADV 205Dr.Janice Bukovac- PhelpsFall

ADV 205 Lecture Notes - Lecture 1: Subliminal Stimuli, Joe Camel, Visual Pollution

OC23392231 Page
6 Dec 2017
0
Competitive drive to develop most effective messages possible vs fear of crossing the lines. Ethics: moral principles and values that govern the action
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MSUADV 330AllSpring

ADV 330 Lecture Notes - List Of Fables Characters, School Hygiene

OC3652873 Page
4 Dec 2014
19
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MSUADV 350AllSpring

5 (got best grade in class)

OC3652873 Page
4 Dec 2014
21
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MSUADV 330AllSpring

Creative Brief Notes (all the notes you need)

OC3652874 Page
3 Dec 2014
31
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MSUADV 350AllSpring

ADV 350 Notes (got best mark for course)

OC36528710 Page
3 Dec 2014
14
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MSUADV 205J.Bukovac- PhelpsSpring

ADV 205 Lecture 7: Marketing and Exchange

OC15189242 Page
7 Feb 2017
1
Advertising"s role in the marketing plan: adv. Techniques under the umbrella term promotion o promotion is one of 4 elements: perception is everything
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MSUADV 205J.Bukovac- PhelpsSpring

ADV 205 Lecture 6: The Advertising Industry

OC15189242 Page
7 Feb 2017
1
Local and national: national o brand o market share o strategies o markets o long term o 10 million o many specialists, local o location o volume o ta
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MSUADV 205J.Bukovac- PhelpsSpring

ADV 205 Lecture Notes - Lecture 3: Visual Pollution, Exaggeration, Puffery

OC15189242 Page
30 Jan 2017
1
Is being ethical a problem? tension between: the competitive drive to develop the most effective ad, the fear of crossing the line of what is legal, et
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MSUADV 205J.Bukovac- PhelpsSpring

ADV 205 Lecture 2: History of Advertising - Week One

OC15189242 Page
29 Jan 2017
1
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MSUADV 205J.Bukovac- PhelpsSpring

ADV 205 Lecture 8: Model of Buyer Behavior

OC15189242 Page
13 Feb 2017
0
Message effects: how the message is said is just as important as who says it, emotional messages attempt to create an emotional response, who says it i
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