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Class Notes for Advertising at Michigan State University

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ADV 260 Lecture 17: corporations - Google Docs
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ADV 260 Chapter 17: corporations Todays modern corporation Global p...

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ADV 260
R.Kolt
ADV 260 Lecture 16: meeting and events - Google Docs
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ADV 260 Chapter 16: meeting and events Group meetings ...

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ADV 260
R.Kolt
ADV 260 Lecture 15: radio and television - Google Docs
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ADV 260 Chapter 15: radio and television The important reach of rad...

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ADV 260
R.Kolt
ADV 260 Lecture 14: preparing materials for mass media - Google Docs
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ADV 260 Chapter 14: preparing materials for mass media The imp...

Advertising
ADV 260
R.Kolt
ADV 260 Lecture 13: Public relations and the law - Google Docs
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ADV 260 Chapter 12: Public relations and the law Bill of rights The...

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ADV 260
R.Kolt
ADV 260 Lecture 12: the internet and social media - Google Docs
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ADV 260 Chapter 13: the internet and social media The internet...

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ADV 260
R.Kolt
ADV 260 Lecture 11: Reaching diverse audience - Google Docs
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ADV 260 Chapter 11: Reaching diverse audience A multicultural natio...

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ADV 260
R.Kolt
ADV 260 Lecture 10: ADV 260 chapter 10: Conflict management - Google Docs
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ADV 260 chapter 10: Conflict management Strategic conflict manageme...

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ADV 260
R.Kolt
ADV 260 Lecture 9: Public Opinion and persuasion - Google Docs
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ADV 260 Chapter 9: Public Opinion and persuasion What is publ...

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ADV 260
R.Kolt
ADV 260 Lecture 8: ADV 260 Chapter 8 - Google Docs
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ADV 260 Chapter 8 The purpose of evaluation The f...

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ADV 260
R.Kolt
ADV 260 Lecture 7: ADV 260 Chapter 7 - Google Docs
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ADV 260 Chapter 7 The goals of communication Implem...

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ADV 260
R.Kolt
ADV 260 Lecture 6: ADV 260 Chapter 6 - Google Docs
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ADV 260 Chapter 6 The value of planning The second ...

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ADV 260
R.Kolt
ADV 260 Lecture 5: ADV 260 Chapter 5 - Google Docs
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ADV 260 Chapter 5 The importance of research Resear...

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ADV 260
R.Kolt
ADV 260 Lecture 4: ADV 260 Chapter 4 - Google Docs
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ADV 260 Chapter 4 Public relations departments Be...

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ADV 260
R.Kolt
ADV 260 Lecture 3: ADV 260 chapter 3 - Google Docs
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ADV 260 chapter 3 Ethics Ethics is important in pub...

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ADV 260
R.Kolt

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