ADV 205 Lecture Notes - Lecture 1: Thematic Apperception Test, Satellite Internet Access, Clarity
Document Summary
Word of mouth was all that existed and all that mattered. Chinese invented paper, not for writing on but for wrapping things like bronze mirrors. First poster ad in english was placed on church doors in london. First newspaper ad offered a reward for 12 stolen horses. Early ads were all about the headline: there weren"t visuals, headlines were very important to get attention. Benjamin franklin started using interesting headlines and inserting illustrations (aka woodcuts) Industrial revolution in north america: 1839 photography came into play, mass production, national rail system, volney palmer 1843. With less time to make bread, soap and clothing for their families, women used their earnings to purchase goods from stores and bakeries: rise in consumerism was accompanied by the invention of wood pulp newsprint . Ayers 1868 first commission system complete campaign. 1882 proctor and gamble ivory soap with unprecedented ,000 ad budget.
