ADV 260 Lecture Notes - Lecture 12: Service Mark, Commercial Speech, First Amendment To The United States Constitution
Document Summary
Public individuals (celebrities etc) have fewer privacy rights than private individuals. Libel and defamation: written falsehood is libel, spoken falsehood is slander, both are called defamation, private citizens tend to have more success winning defamation suits than public. Invasion of privacy: pr staff must be careful with privacy, main areas of concern, employee communication, photo releases, product publicity/advertising, media inquiries about employees, celebrities. Employee communication: org-related actives, submit personals in writing, double-check info, ask rst, no secondhand info, no racial/ethnic designations. Photo releases: signed releases, financial compensation, date photos, store electronically, give context. Product publicity/adv: legal action for not following photo release procedures. Media inquiries about employees: do, con rm employment, title/job description, start/end of employment, don"t, salary, home address, marital status, children, org. Copyright law: what org. materials should be copyrighted, how to correctly use them. Gures in adv: dead celebs also protected, gives celebs right to cash in on their fame.
