ITM 309 Lecture Notes - Lecture 8: Consumer Protection, Association Football, Natural-Language Processing
28 Sep 2016
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E business model alternatives: one to one, one to many, many to many, many to one. Business to consumer types: brick and mortar business: physical store only, click and mortar business: physical and online store, pure-play (virtual) business: internet store only. Consumer to business: priceline. com is an example of c2b e business model, the demand for c2b e business will increase over the next few years due to customer"s desire for greater convenience and lower prices. Communities of interest: interact with each other on specific topics. Communities of relations: share certain life experiences. Communities of fantasy: imaginary environments (fantasy football) Measuring e business success: companies often measure traffic on a website as the primary determinant of the website"s success, however, a large amount of website traffic does not equate to large scales. Website metrics: clickstream data: tracks the exact pattern of a consumer"s interactions on a site. Website metrics: visitor metrics, exposure metrics, visit metrics, hit metrics.
