ITM 309 Lecture Notes - Lecture 3: Information Silo, Competitive Intelligence
12 Sep 2016
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Document Summary
Competitive intelligence: the process of gathering info about products, customers, and competitors to make strategic decisions. What is a process: group of business activities undertaken by an organization in pursuit of a common goal, usually depends upon several business functions, rarely operates in isolation, processes are interdependent. Customer facing (external focus: results in a product of service that is received by an organization"s external customer. Business facing (internal focus: invisible to the external customer, more internal. Business process characteristics: have internal and external users, cross departmental, occur across organizations. Organizations are organized vertically whereas orders flow horizontally (omc: horizontal gaps (moving from department to department, incomplete visibility of top management of the order management cycle (omc)
