MKT 317 Lecture Notes - Lecture 6: Needs Assessment, Conscientiousness, Proactivity

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13 Dec 2017
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Training: a planned effort to facilitate the learning of job-related knowledge, skills, and behaviors: focuses on current job, usually mandatory. Development: the acquisition of knowledge, skills, and behaviors that improve an e(cid:373)ployee"s a(cid:271)ility to (cid:373)eet (cid:272)ha(cid:374)ges i(cid:374) jo(cid:271) (cid:396)e(cid:395)ui(cid:396)e(cid:373)e(cid:374)ts a(cid:374)d i(cid:374) (cid:272)lie(cid:374)t a(cid:374)d (cid:272)usto(cid:373)e(cid:396) demands: focuses on future roles and career, usually voluntary. Organizational analysis: what skills are necessary to implement our strategy, what is the context for the training, buy vs. Understand the value of training: economic, skills necessity. Personality and individual differences: conscientiousness, cognitive ability, goal orientation, proactivity. Orientation and onboarding: learning about the company and standard policies, feeling welcomed, and forming social connections. Training and development: emphasis on declarative knowledge (ex. presenting facts), with interactive and personal touches. Online learning: emphasis on declarative knowledge, but more self-paced; able to reach a wider audience. On-the-job training: learning the job through observation and imitation; emphasis on procedural knowledge. Simulations: practicing actual job skills in a controlled safe environment.

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