MARK20100 Lecture Notes - Lecture 2: Boston Consulting Group, Cash Cow, Toothpaste
Document Summary
Companies have very specific goals that they want to purpose of the company business the company is in capabilities of the company vision/direction for the company may be 10-15 years in nature or longer - should be a motivating. 5. statement that puts into words the larger purpose of the company. 1. accomplish within a certain time frame that will affect profit, sales, market share, etc. 1. through the various departments or functional areas. Should include definite figures and a definite time frame. Quantifiable, unlike the mission statement - needs to direct the. How the company will achieve its organizational objective. Drop certain products, close or open a new plant, reduce. Growth and downsizing - product/market expansion grid used in. Arm & hammer - showed different ways to use (1) baking soda instead of just for baking (because you only use 1/2 teaspoon every time you bake) - can be used in laundry, toothpaste, cat litter, etc. (2)
