BUSN 1101 Lecture 9: chp 9.4

• School: Northeastern University
• Department: Business Administration
• Course: BUSN 1101
• Professor: Vincent Muscolino

Document Summary

Distribution entails all activities involved in getting the right quantity of your product to your customers at the right time and at a reasonable cost. Companies must decide how they will distribute their products. Or will they sell through an intermediary a wholesaler or retailer who helps move products from their original source to the end user. Retailers buy goods from producers and sell them to consumers, whether in stores, by phone, through direct mailings, or over the internet. Wholesalers (or distributors) buy goods from suppliers and sell them to businesses that will resell or use them. Another means of reducing materials-handling costs is called just-in-time production. Typically, companies require suppliers to deliver materials to their facilities just in time for them to go into the production process. , not only among individuals within the organization but also among the company and its suppliers and dealers.