BUSN 1101 Chapter Notes - Chapter 7: Marketing Mix, Human Resource Management, Profit Margin

• School: Northeastern University
• Department: Business Administration
• Course: BUSN 1101
• Professor: All

Document Summary

Placing a product: and at a reasonable cost. In marketing mix; place refers to the strategies for distribution. Distribution: getting the right quantity of product to customers at the right time. Sold through an intermediary-a wholesaler or retailer who helps move products from their original source to the end. Can sell directly to consumers (the internet) Producers can sell to consumers through retailers. Producers can sell to wholesalers who sell to retailers who then sell to consumers. Advantage: of selling directly to the customer is that there is more control over the prices and selling activities since you don"t have to depend or pay an intermediary. Selling through retailers: (works fine if you"re only dealing with a few stores or chains) Retailers buy goods from producers and then sell them to the consumers (either in stores, by phone, mailing, or the internet) Selling through retailers can help promote the product to more consumers.