COMM 1225 Lecture Notes - Lecture 10: Keep America Beautiful, Prostate Cancer Screening, Theory Of Reasoned Action

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 1225
• Professor: Mello Susan

Document Summary

Theory of reasoned action (tra) people decide how to behave based on 2 criteria. The person"s beliefs/views about the behavior itself ( attitudes. Other people"s beliefs/views on the behavior ( norms. Theory of planned behavior (tpb) included in revised tra. Behavior is also based on the person"s perceived control over the behavior- is it easy or difficult ( self-efficacy. *these models assume that people consider the implications of their actions before to engage or not engage in a given behavior (hence reasoned or planned ) Tra + tpb= the integrative model of behavioral prediction. Behavior: attitude s (you, perceived norms (others, self efficacy (your potential, attitudes (examples) What i perceive others like me are. What i perceive significant others acceptable think i should do common doing. Ex. celebrities in the ice bucket challenge: self-efficacy. I----------mediators------------i: attitude s (you, perceived norms (others, self efficacy (your potential) Exposure to communication can influence the three factors which influence intention.