COMM 1225 Lecture Notes - Lecture 7: Msnbc, Global Warming Controversy, Dependent And Independent Variables
Document Summary
May not be successful much of the time in telling what to successful in telling its readers. Agenda setting a type of communication effect showing a strong link between importance placed on issues by news media and importance of issues in the public mind to think what about. Nyt op-ed calculates that trump received 1. 9 billion free publicity and that the media helped make trump . Results showed that readers clicked more hillary articles, but reporters covered more. Here journalists are serving as gatekeepers (pointing the finger to the public and saying were the ones demanding more trump content, but it was actually not like this) Gatekeeping editors and journalists control the flow of news and they decide which stories are disseminated to the public (wesley-mclean model) First agenda-setting study conducted in tempestuous social climate of 1968. Vietnam war conflict: living room war (the first war they were able to broadcast over the radio and it was televised too)