MUSI 3338 Lecture 26: Marketing In Class Notes 4.9
9 May 2018
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Your Social Media Campaign
● Plot out a social media engagement campaign, with the intent to go viral
● Keep Deep Patel’s tips in mind
● Identify your target audience (and build your content and release timeline based on this
audience)
● Decide what content you will use (e.g. videos, photos, polls, infographics, etc.)
● Decide whether you will work with
○ a) artists/festivals/media/brands for cross-promotion and/or
○ b) social media influencers
● Decide whether or not you will use paid advertising, and budget accordingly.
● Create a release timeline, specifying when content will be released, and on which
platforms.
DO THIS IN THE FORM OF A CALENDAR
● A week is minimum
● Minimum 10 posts
Strategies for going viral
1. Master the target audience
2. Use the right platform
3. Create content that will generate high engagement
4. Time content for maximum reach
5. Boost visibility with advertising
6. Partner with a social media influencer
7. Measure performance to create better campaigns in the future
8. Provide a clear call to action
9. Generate media attention
10. Share novel content
11. Learn from the experts.
Key Takeaways from Brains of Fire
● Reward your biggest advocates with recognition
● Don’t find people to lift you up. Lift them up first.
● Help people find their tribe.
● Create an elite membership structure.
● Give advocates something.
● Talk to them!
○ Ask them what they think.
● Put your customers on stage.
● Say thank you!
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Plot out a social media engagement campaign, with the intent to go viral. Identify your target audience (and build your content and release timeline based on this audience) Decide what content you will use (e. g. videos, photos, polls, infographics, etc. ) Decide whether or not you will use paid advertising, and budget accordingly. Create a release timeline, specifying when content will be released, and on which platforms. Do this in the form of a calendar. Don"t find people to lift you up.
