SOCL 1260 Lecture Notes - Lecture 6: Antifeminism, Consumerism, Media Matters For America
28 Sep 2016
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Document Summary
Waste a lot of time on the media. Media: our lives are integrated with the media and affects our lives and views. Gendered media: audience are not passive sponges, how the media and consumers interact is the concern, effects of media are not casual. The media is a social institution: reflects existing gender differences and inequality. Targets audiences that assume existing differences: constructs those gender differences. Even over kill differences: reproduces gender inequalities. Media is a primary agent of socialization: sociological an gender lens. Exposure to media: we are saturated with media: average american home. 2/3 of kids have tv in bedrooms kids spend average 7 hours a day. Us has the most average daily television viewing by a landslide. Media as a gendering institution: media is an essential agent of socialization, media are gendered. Provides materials for construction of gendered identities. Normalizes: differences between back then and now, his sports and action.
