COMM 2040 Lecture Notes - Lecture 6: Treble Damages, Organizational Ethics, Substantial Similarity
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Set 6 doing the right thing as your background, conscience, experience, and society define it man. Emerson was saying a company should have the same ethics as a The process of identifying not just where an organization wishes to go to but also identifying the principles that will be observed in getting there. principles. Values driven pr says you also need to look at the ______ you"ll observe in your efforts to get there. When is pr"s impact on society positive? promotes free exchange of ideas is honest about sources and motives enforces high standards. __ does not require licensing accreditation encourages ethical behavior and accountability accreditation. Professional designation, apr accreditation sets a standard and rewards keeping it incentive = competitive edge and money. 5 criteria of a profession: requires a specialized educational program, theory-based knowledge developed through research, codes of ethics established through research, acceptance of personal responsibility, recognition by community for a unique and essential service.
