MKTG-UB 20 Lecture Notes - Lecture 9: Orange County, California, Video On Demand, Mcdonnell Douglas Dc-9
2 Nov 2017
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Document Summary
One of the few platform distributors collect film rentals - their share of bo - on a person-per person basis. The money that comes back to the distributor from ticket sales. Us box office steady between 1. 3 & 1. 5 billion past 15 years. Exclusive (platform) fun - 1-5 theaters, couple of cities e. g: ny/la, then go wider. Wide pattern 700 to 3,000 plus play dates: more than one screen in a location. Studio counts locations a movie is playing at. Studios calculate how much money is made per location not screen as that will dilute the numbers. Want an average of ,000 per location after opening weekend (for studios) Independent films on smaller releases ,000 per location. Screen average in smaller film limited engagements vs. wide release. Children"s tickets cost less money so although box office is lower, they sold just as many or more tickets. Horror/slasher films fade quickly (kids come earlier) - targets millennials.
