MKTG-UB 40 Lecture Notes - Lecture 3: Hybridity, Root Mean Square, Graham Holdings Company
17 Oct 2016
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Estimated one trillion dollars spending on media in the us in 2010 (overal size of the media business) 5 biggest media rms: comcast corp, direc tv, walt disney co. , time warner, time. Media practitioners | people who select or create material that a mass media rm produces or distributes. De ning and constructing a target audience ie. person x subscribes to rm rm gets information about person x from person x and other places . Adequate revenue | enough cash to allow the enterprise to pay for itself and give the owners or bankers who put up the money the desired return on their investment constructing audience through Demographics | characteristics by which people are divided into particular social categories (demographic indicators) | factors such as aug, income, occupation, ethnicity, race. Psychographics | categorising people according to their attitudes, personality types, or motivations.
