CSFRST 2373 Lecture 8: Ch.5 Research

22 views3 pages

For unlimited access to Class Notes, a Class+ subscription is required.

Research
I. Merchandising Strategies
A. Seasonal Lines, 4-6 seasons per year
B. Develop groups to ship every 4-6 weeks
1. This merchandising strategy places new merchandise in store frequently
C. Fast Fashion- develops new merchandise continually
1. Ex. Zara gets new garments weekly
II. Carryovers
A. Styles that repeat from season to season
B. all take into consideration:
1. Target customer
2. Market Research
3. Fashion Trends
4. Color Trends
5. Fabric Trends
6. Retailer Needs
III. Designer’s Responsibilities
A. Research the market
B. Select colors, fabrics, and styling
C. Consult with product engineers regarding costing
D. Prepare the preliminary specification sheets
E. Suggest linings, interfacings, trims, buttons etc.
F. Present technical drawings or sketches
G. release approved styles to pattern making
H. Coordinate during preproduction and production
IV. Merchandiser’s Responsibilities
A. Conduct market research
B. Develop and maintain line estimate and price targets
C. Review the designers proposed line and approve it
D. Designers and merchandisers often handle at least three lines in different stages of
production
V. Market Research: Understainf Consumer Market Trends
A. Market Research
1. Basic research
2. Applied Research
a) Consumer Research
b) Product Research
c) Market Analysis
VI. Consumer Research
A. Provides information about consumer characteristics and consumer behavior
1. Demographics include: Age, Gender, Marital status, Income, Occupation, Ethnicity
and geographic location
2. Psychographics include: Buying habits, attitudes ,Values, motives, preferences,
personality, leisure activities
B. Research Companies: AC Neilson Co, NPD Fashionworld, Dunnhumby
VII. Product Research
A. Provides information about preferred product and preferred characteristics
B. Tools include:
1. Surveying a potential customer verbally
find more resources at oneclass.com
find more resources at oneclass.com
Unlock document

This preview shows page 1 of the document.
Unlock all 3 pages and 3 million more documents.

Already have an account? Log in

Get access

Grade+
$10 USD/m
Billed $120 USD annually
Homework Help
Class Notes
Textbook Notes
40 Verified Answers
Study Guides
1 Booster Class
Class+
$8 USD/m
Billed $96 USD annually
Homework Help
Class Notes
Textbook Notes
30 Verified Answers
Study Guides
1 Booster Class