PSYCH 1100 Lecture Notes - Lecture 24: Social Loafing, Group Polarization, Deindividuation

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Persuasion: change in attitudes due to the messages provided by another person. Central route of persuasion: making people change their attitudes considering the quality. Peripheral route of persuasion: making people change their attitudes not considering the quality, but other unimportant factors. Elaboration likelihood model (elm): a model that predicts our responses to different kinds of persuasion. Central needs more time, attention motivation; peripheral needs less time, attention motivation. Groups: a covey of people that share traits that make them different from others. Stereotypes: a positive or negative belief about certain things that"s hard to be changed. Prejudice: a feeling about others based on group membership. Discrimination: a positive or negative behavior towards others based on their group membership. A research that teachers treat kids with different colors eyes differently. Being afraid of confirming a negative stereotype. People can"t control whether stereotypes come to mind. People can control whether to use discrimination. Focusing on what you guys have in common.

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