RURLSOC 1500 Lecture 8: Rural sociology notes 8

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Ecological fallacy: generalizing to a whole group of people, or even a whole society/ culture, based on the attitudes/ behaviors of one or a few persons, or of media depictions of that society/culture. o. A branch of biology that studies the relationship of living organism to each other in their physical surroundings. o. A mistaken perception, delusion, a misconstruction, a misinterpretation. Was car one day, it rains the next . Pocket-picking & purse snatching are prevalent in venice o. Falsely assuming everyone in the group has the same characteristics. The opinion that one"s own culture is superior. Culture must be understood on its own terms (sociological imagination): good for business, what are the chances that you will . Located in northwestern brazil and south & easter venezuela- about 250 villages with about 50-400 persons per village. Used second way of collecting information about peoples and groups (participant observation).

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