COMS 1010 Lecture Notes - Lecture 22: Pathos, Milgram Experiment, Social Influence

• School: Ohio University
• Department: Communication Studies
• Course: COMS 1010
• Professor: Dan West

Document Summary

Aristotle: had a school for speechwriting and speechmaking in ancient. Greece: gave us the 3 artistic proofs. Cicero: lawyer, politician & orator in ancient rome, gave us the 5 canons (cid:1) Pathos: an emotional appeal to the audience. Warrant reasoning or analysis behind it (cid:1) Step 1: invention: invention is the art of finding information, decide on the topic you want to speak about, research your speech. Step 2: arrangement: arrangement is the order and structure of a presentation, basic speech organization arrangement, arrangement of topics in the body of the speech, arrangement of parts of your introduction. Step 3: style: style is the use and ornamentation of language within your speech, use descriptive, concrete language, use metaphors if you like, use narratives, use repetition. Step 4: memory: memory does not mean memorizing your speech! Step 5: delivery: delivery is the verbal and nonverbal techniques used to present the message, be yourself, be loud enough, use good eye contact! (cid:1)