04:192:200 Lecture Notes - Lecture 11: Scapegoating, Consubstantiation, Enthymeme
10 Nov 2017
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Document Summary
Refers to the use of available means of persuasion, typically involving language. Wide range of models and devices used to. Study/understand the use of rhetoric by others. Communicators must use a number of proofs . Ethos: character of the speaker (trust, moral character, goodwill, qualifications, Minor premise (ex. governor z is a politician) Audience fills in missing premise or conclusion. Audience is more persuaded when they can participate in this way. Enthymeme : syllogism whose function is rhetorical persuasion (bitzer) Sees stories and storytelling as natural and universal. Communicative accounts with beginning, middle, end, and characters. We tell stories and what we hear are stories. Fisher believes that all forms of communication can be analyzed as stories. The goodness of a story can be judged in terms of two criteria: Narrative coherence- considers the integrity of a story"s structure. Does it seem consistent/compatible with other stories? listeners. Burke"s work is wide ranging and influential in rhetoric and communication.
