COM 114 Lecture 2: 9.15.15

• School: Pace University
• Department: Communications
• Course: COM 114
• Professor: morris

Document Summary

Learn the pattern of product consummation: the only difference between patterns will be the shortening of time between the beginning of the pattern and the end. To do so profitably you have to know in advance what people want. To be able to predict, you have to tie short term wants to long term needs. Don"t predict the audience"s taste, create the audience"s taste: basically: you sell a whole bunch of stuff for less profit. That is, you sell more stuff for a smaller profit margin per item sold so you get more money in the long run. However you have to make sure people will buy your product and they buy it in huge numbers. To do this, you have to convince the people that your product is critical to their well-being and to get them to ritually buy your product.